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Masterthesis "Adapting Business Models for Scaling Digital Products in Modern Enterprises"

Masterthesis "Adapting Business Models for Scaling Digital Products in Modern Enterprises"

Adapting Business Models for Scaling
Digital Products in Modern Enterprises

Your tasks:
Investigate existing business models in
various industries and their efficacy in the
context of digital product scalability.
Develop a set of criteria for assessing the
adaptability of traditional business models
to support digital product scaling.
Design and propose a conceptual
framework that facilitates the transition from
traditional to digital-centric business models

Your profile:
You are studying Business Engineering,
Mechanical Engineering, Computer
Science, or a related field,
You have very good command of English,
in written and spoken form,
You are characterized by an independent
and committed as well as careful and goal-
oriented way of working, and
You are proficient in the use of common
MS Office programs.

What you can expect:
Insights into the industrial and research sectors through collaboration with renowned companies and
research partners,
Engaging, challenging, and diverse tasks within a young, qualified, and dynamic team,
The opportunity for flexible time management and independent work,
A modern, collegial, and digital work environment,
Space for creativity and your personal development.

We are looking forward to your application (cover letter, CV, certificates) to Franziska.Sommer@fir.rwth-
Franziska Sommer· Service Management
Tel.: +49 241 47705-213 · E-Mail: Franziska.Sommer@fir.rwth-aachen.de
FIR e. V. an der RWTH Aachen · Campus-Boulevard 55 · 52074 Aachen

In the digital era, the capacity to scale is crucial for enterprise success. The old models, rigid
in structure, falter under the rapid evolution of digital markets. It's essential for businesses to
pivot, embracing models that are agile and scalable in the face of digital innovation. There is a
pressing demand for strategies that address this gap, transforming scalability from a challenge
into an opportunity. This Master Thesis will forge new paths in business model adaptability,
focusing on the scalability of digital products within modern enterprises.

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