Bachelor / Master Thesis (m/f/d) Product Management

We will support you in the final phase of your bachelor or master’s degree course. Compile your practically-oriented thesis with us, and seize the opportunity to gain insights into an international group. ABB will provide you with wide-ranging, professional and expert support to bring your thesis to a successful conclusion. The financial support we can offer includes a utilization bonus for your thesis.

Your responsibilities

• Untie the web
• Clarifying our product's digital identity
• ABB AG offers its ABB Ability Operations Data Management zenon and ABB Ability ZEE600 product lines to securely deliver supervision, control, data acquisition, storage and performance reporting to electrification and production assets, scaling from single switchgear to unified multi-site factory solutions.
• To get a better understanding of the global competitive environment, this thesis shall give some insight into our market, monitoring our top 5 competitors for their: Capabilities/ USPs, License model, pricing, Marketing Communications, Regional activities, Channels to market
• Starting from a literature and web research, an analysis of which information we can extract and utilize with web analytics shall be done, in close collaboration with our global sales teams. The results of the investigation shall be presented to the team during a webinar.
• This thesis shall be performed as a project, following the ABB quality standards. There will be weekly review meetings, covering a presentation of the achievements, the definition of next steps and the update of the milestone plan.
• The thesis shall be written in English.

Your background

• Highly-motivated student in Industrial engineering, business administration or another course of study with an economic focus
• You can communicate fluently in English and German in verbal and written form.