Master Thesis „Capabilities of Customer Data Platforms for Customer Success Management“

Wir machen Führungskräfte

Your Tasks
Analysis of scientific publications on
"Customer Data Platforms" and "Customer
Success Management
Definition of CDP and CSM
Analysis of the CDP supplier market
Analysis of scientific publications on
functional and architectural overviews of
CDP
Description of central capabilities of CDP

Master Thesis
„Capabilities of Customer Data Platforms for

Customer Success Management“
Your Profil

Students from the fields of mechanical or
industrial engineering (e.g. MME-PS)
Very good knowledge of German or English,
both written and spoken
Excellent handling of MS Office applications
Excellent handling of Citavi

We offer you
Interesting and demanding tasks
The opportunity to acquire practical knowledge
A highly topical and developing topic
The possibility of flexible time management and independent work

More and more manufacturing companies are forming customer-centric business models and are
gradually abandoning product-oriented process thinking. The term "Customer Success Management"
(CSM) is increasingly being used. CSM describes how companies support their customers in
achieving their goals. It follows the motto: If we help our customers move forward, we all win. In
order to set up an effective CSM, not only organizational and process-related modules are required,
but also appropriate technical support. A "Customer Data Platform" seems to be the solution. But
what capabilities does a customer data platform need to include and to which operational application
systems do interfaces need to be set up?

Therefore we now offer the possibility of creating a

Contact person:
Dr.-Ing. Jan Hicking
Phone: +49 241 47705-502
Mail: jan.hicking@fir.rwth-aachen.de

If you are interested, please send your documents (short cover letter, curriculum vitae,
certificates, current excerpt from the grade sheet) in digital form to the e-mail provided.